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PREVENT

PREVENT Use Cases: Getting Ahead of Brand Abuse

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13
Nov 2022
13
Nov 2022
Brand abuse involves impersonating an organization's IP to launch an attack or damage its reputation. This blog lays out how this can be pre-empted and prevented with Darktrace.

Brand abuse refers to the unauthorized imitation of an organization's brand. Its discovery is often a reminder to organizations that they need to protect more than just their data and IP – their reputation is at stake. But brand impersonation can also be used to launch a direct attack against the organization – and those around it. 

During a first demonstration meeting recently, Darktrace PREVENT discovered a website deploying a classic trick: the letters ‘rn’ were used in sequence in an attempt to imitate the letter ‘m’ in the company’s name (e.g. “exarnple-brand.com”). Whilst obvious when you’re looking out for it, for an unsuspecting employee this goes easily unnoticed. 

This website was set up by an attacker two weeks before the PREVENT demo. The website was taken down immediately, and the company was also advised to launch an internal investigation to find out if somebody had received an email from this address. The company also launched an information campaign informing their supply chain of this attack, and this last activity resulted in the discovery that one of their suppliers had been scammed through the same email domain and had transferred a large sum of money towards a shell company that was not related to the main brand. By alerting that supplier, additional money transfers were prevented.

This example is part of a broader trend being seen across the industry. ZDNET’s Fraud Trends Report found that roughly 250,000 attacks in Q2 of 2021 involved some form of brand abuse. These attacks harm companies by inflicting reputational damage, incurring financial losses from fraudulent competition, or serving as steppingstones for larger threats like supply chain attacks.

Organizations work hard to cultivate brand identities that differentiate themselves from competitors and build relationships with consumers. Yet, the stronger and more recognizable a brand is, the more often it is targeted for abuse as malicious actors take advantage of their success to reach more victims. Companies with greater online presences or international operations across multiple channels are also at higher risk. 

Brand abuse takes many forms. It can be a website designed to look like it belongs to the brand to collect personal information such as email addresses and passwords. It can be an invoice sent by a vendor with a slight typo in its name. It can be an unauthorized branded webshop that never ships products to buyers. It can be a fake social media account directing customers to malicious websites that distribute malware or spreading fake news. It can be as simple as copyright or trademark infringement.

Figure 1: The general pattern malicious actors use for brand abuse.

Responding to Brand Abuse

Reconquering brand reputation after a brand abuse incident can prove to be much more difficult and costly than investing beforehand to help secure the brand. Risk detection and monitoring require a holistic approach to cover the diverse forms of brand abuse, and requires patrolling the internet for copycats, typo squatters, and other malicious appropriations. 

Figure 2: Mapping to the stages of brand abusein Figure 1, the security team has a set of signals to look for and actions totake to stop brand abuse before it is too late.

Protecting the brand identity and external attack surface can seem like a daunting task for security teams, especially in an age where monitoring internal systems proves enough of a challenge itself. Moreover, how often should the team perform this brand abuse monitoring? Companies can try to search every six months, every quarter, even every month, however there would still be gaps between when a threat actor launches an attack and when the security team discovers it. This is when AI becomes a tremendous ally, as it works at a speed and scale that human teams cannot. 

The Power of PREVENT

PREVENT/Attack Surface ManagementTM works autonomously and continuously to uncover instances of brand abuse, and proactively hardens defenses against any attack that might be launched as a result. 

It uses AI to distinguish a company’s external assets from the rest of the global internet. Its processing features learn brand-related assets such as logos and domain names. It also leverages natural language processing and image classification algorithms to tackle even the most ambiguous and error-prone assets encountered to identify and stop copycats and typosquatters. 

PREVENT/ASM carries out this comprehensive level of monitoring continuously, closing the gap between when an attacker spins up malicious infrastructure and when the security team identifies it. With PREVENT, should an attacker create a malicious website tomorrow morning, the security team will be alerted tomorrow morning. 

In addition to identifying brand abuse, PREVENT/ASM helps the team to collect all the relevant data needed to support a Notice and Takedown procedure. It also integrates with the rest of Darktrace’s security ecosystem to ensure that cyber defense is hardened ahead of time, should malicious assets discovered by PREVENT/ASM be used to launch an attack. 

For example, identifying a webpage impersonating a brand is useful data for email security. PREVENT forewarns Darktrace/Email of malicious domains, which in turn heightens its sensitivity against emails sent from this site. The same is true with regards to network traffic as well as endpoint security: an endpoint device visiting this host will have Darktrace DETECTTM + Darktrace RESPONDTM on higher alert – ready to immediately neutralize threatening activity when it occurs. 

This is the power of the Cyber AI Loop, a virtuous feedback cycle in which AI engines continuously feed into and strengthen one another.

And PREVENT not only identifies instances of brand abuse (along with Shadow IT, misconfigurations, supply chain risk, and other vulnerabilities), but it also prioritizes these risks according to exposure and potential damage and impact. With PREVENT/End-to-EndTM using Darktrace’s understanding of every device and connection inside an organization – every user and their interactions, every possible attack path – insights from the internal and external attack surface combine to give security teams a fully informed understanding of how they can spend their time most effectively to reduce cyber risk. 

In these ways, PREVENT not only monitors for brand abuse at a scope and scale far beyond the capabilities of human security teams, but it also integrates with DETECT + RESPOND to harden a company’s cyber security. 

DENTRO DEL SOC
Darktrace son expertos de talla mundial en inteligencia de amenazas, caza de amenazas y respuesta a incidentes, y proporcionan apoyo al SOC las 24 horas del día a miles de clientes de Darktrace en todo el mundo. Inside the SOC está redactado exclusivamente por estos expertos y ofrece un análisis de los ciberincidentes y las tendencias de las amenazas, basado en la experiencia real sobre el terreno.
AUTOR
SOBRE EL AUTOR
Elliot Stocker
Product SME

After 2 years in a commercial role helping to deploy Darktrace across a broad range of digital environments, Elliot currently occupies the role of Product Subject Matter Expert, where he helps to articulate the value of Darktrace’s technology to customers around the world. Elliot holds a Masters degree in Data Science and Machine Learning, using this knowledge to communicate concepts around machine learning and AI in an accessible way to different audiences.

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Blog

Email

Looking Beyond Secure Email Gateways with the Latest Innovations to Darktrace/Email

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09
Apr 2024

Organizations Should Demand More from their Email Security

In response to a more intricate threat landscape, organizations should view email security as a critical component of their defense-in-depth strategy, rather than defending the inbox alone with a traditional Secure Email Gateway (SEG). Organizations need more than a traditional gateway – that doubles, instead of replaces, the capabilities provided by native security vendor – and require an equally granular degree of analysis across all messaging, including inbound, outbound, and lateral mail, plus Teams messages.  

Darktrace/Email is the industry’s most advanced cloud email security, powered by Self-Learning AI. It combines AI techniques to exceed the accuracy and efficiency of leading security solutions, and is the only security built to elevate, not duplicate, native email security.  

With its largest update ever, Darktrace/Email introduces the following innovations, finally allowing security teams to look beyond secure email gateways with autonomous AI:

  • AI-augmented data loss prevention to stop the entire spectrum of outbound mail threats
  • an easy way to deploy DMARC quickly with AI
  • major enhancements to streamline SOC workflows and increase the detection of sophisticated phishing links
  • expansion of Darktrace’s leading AI prevention to lateral mail, account compromise and Microsoft Teams

What’s New with Darktrace/Email  

Data Loss Prevention  

Block the entire spectrum of outbound mail threats with advanced data loss prevention that builds on tags in native email to stop unknown, accidental, and malicious data loss

Darktrace understands normal at individual user, group and organization level with a proven AI that detects abnormal user behavior and dynamic content changes. Using this understanding, Darktrace/Email actions outbound emails to stop unknown, accidental and malicious data loss.  

Traditional DLP solutions only take into account classified data, which relies on the manual input of labelling each data piece, or creating rules to catch pattern matches that try to stop data of certain types leaving the organization. But in today’s world of constantly changing data, regular expression and fingerprinting detection are no longer enough.

  • Human error – Because it understands normal for every user, Darktrace/Email can recognize cases of misdirected emails. Even if the data is correctly labelled or insensitive, Darktrace recognizes when the context in which it is being sent could be a case of data loss and warns the user.  
  • Unclassified data – Whereas traditional DLP solutions can only take action on classified data, Darktrace analyzes the range of data that is either pending labels or can’t be labeled with typical capabilities due to its understanding of the content and context of every email.  
  • Insider threat – If a malicious actor has compromised an account, data exfiltration may still be attempted on encrypted, intellectual property, or other forms of unlabelled data to avoid detection. Darktrace analyses user behaviour to catch cases of unusual data exfiltration from individual accounts.

And classification efforts already in place aren’t wasted – Darktrace/Email extends Microsoft Purview policies and sensitivity labels to avoid duplicate workflows for the security team, combining the best of both approaches to ensure organizations maintain control and visibility over their data.

End User and Security Workflows

Achieve more than 60% improvement in the quality of end-user phishing reports and detection of sophisticated malicious weblinks1

Darktrace/Email improves end-user reporting from the ground up to save security team resource. Employees will always be on the front line of email security – while other solutions assume that end-user reporting is automatically of poor quality, Darktrace prioritizes improving users’ security awareness to increase the quality of end-user reporting from day one.  

Users are empowered to assess and report suspicious activity with contextual banners and Cyber AI Analyst generated narratives for potentially suspicious emails, resulting in 60% fewer benign emails reported.  

Out of the higher-quality emails that end up being reported, the next step is to reduce the amount of emails that reach the SOC. Darktrace/Email’s Mailbox Security Assistant automates their triage with secondary analysis combining additional behavioral signals – using x20 more metrics than previously – with advanced link analysis to detect 70% more sophisticated malicious phishing links.2 This directly alleviates the burden of manual triage for security analysts.

For the emails that are received by the SOC, Darktrace/Email uses automation to reduce time spent investigating per incident. With live inbox view, security teams gain access to a centralized platform that combines intuitive search capabilities, Cyber AI Analyst reports, and mobile application access. Analysts can take remediation actions from within Darktrace/Email, eliminating console hopping and accelerating incident response.

Darktrace takes a user-focused and business-centric approach to email security, in contrast to the attack-centric rules and signatures approach of secure email gateways

Microsoft Teams

Detect threats within your Teams environment such as account compromise, phishing, malware and data loss

Around 83% of Fortune 500 companies rely on Microsoft Office products and services, particularly Teams and SharePoint.3

Darktrace now leverages the same behavioral AI techniques for Microsoft customers across 365 and Teams, allowing organizations to detect threats and signals of account compromise within their Teams environment including social engineering, malware and data loss.  

The primary use case for Microsoft Teams protection is as a potential entry vector. While messaging has traditionally been internal only, as organizations open up it is becoming an entry vector which needs to be treated with the same level of caution as email. That’s why we’re bringing our proven AI approach to Microsoft Teams, that understands the user behind the message.  

Anomalous messaging behavior is also a highly relevant indicator of whether a user has been compromised. Unlike other solutions that analyze Microsoft Teams content which focus on payloads, Darktrace goes beyond basic link and sandbox analysis and looks at actual user behavior from both a content and context perspective. This linguistic understanding isn’t bound by the requirement to match a signature to a malicious payload, rather it looks at the context in which the message has been delivered. From this analysis, Darktrace can spot the early symptoms of account compromise such as early-stage social engineering before a payload is delivered.

Lateral Mail Analysis

Detect and respond to internal mailflow with multi-layered AI to prevent account takeover, lateral phishing and data leaks

The industry’s most robust account takeover protection now prevents lateral mail account compromise. Darktrace has always looked at internal mail to inform inbound and outbound decisions, but will now elevate suspicious lateral mail behaviour using the same AI techniques for inbound, outbound and Teams analysis.

Darktrace integrates signals from across the entire mailflow and communication patterns to determine symptoms of account compromise, now including lateral mailflow

Unlike other solutions which only analyze payloads, Darktrace analyzes a whole range of signals to catch lateral movement before a payload is delivered. Contributing yet another layer to the AI behavioral profile for each user, security teams can now use signals from lateral mail to spot the early symptoms of account takeover and take autonomous actions to prevent further compromise.

DMARC

Gain in-depth visibility and control of 3rd parties using your domain with an industry-first AI-assisted DMARC

Darktrace has created the easiest path to brand protection and compliance with the new Darktrace/DMARC. This new capability continuously stops spoofing and phishing from the enterprise domain, while automatically enhancing email security and reducing the attack surface.

Darktrace/DMARC helps to upskill businesses by providing step by step guidance and automated record suggestions provide a clear, efficient road to enforcement. It allows organizations to quickly achieve compliance with requirements from Google, Yahoo, and others, to ensure that their emails are reaching mailboxes.  

Meanwhile, Darktrace/DMARC helps to reduce the overall attack surface by providing visibility over shadow-IT and third-party vendors sending on behalf of an organization’s brand, while informing recipients when emails from their domains are sent from un-authenticated DMARC source.

Darktrace/DMARC integrates with the wider Darktrace product platform, sharing insights to help further secure your business across Email Attack Path and Attack Surface management.

Conclusion

To learn more about the new innovations to Darktrace/Email download the solution brief here.

All of the new updates to Darktrace/Email sit within the new Darktrace ActiveAI Security Platform, creating a feedback loop between email security and the rest of the digital estate for better protection. Click to read more about the Darktrace ActiveAI Security Platform or to hear about the latest innovations to Darktrace/OT, the most comprehensive prevention, detection, and response solution purpose built for critical infrastructures.  

Learn about the intersection of cyber and AI by downloading the State of AI Cyber Security 2024 report to discover global findings that may surprise you, insights from security leaders, and recommendations for addressing today’s top challenges that you may face, too.

References

[1] Internal Darktrace Research

[2] Internal Darktrace Research

[3] Essential Microsoft Office Statistics in 2024

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About the author
Carlos Gray
Product Manager

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Managing Risk Beyond CVE Scores With the Latest Innovations to Darktrace/OT

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09
Apr 2024

Identifying Cyber Risk in Industrial Organizations

Compromised OT devices in ICS and SCADA environments pose significant physical risks, even endangering lives. However, identifying CVEs in the multitude of complex OT devices is labor-intensive and time-consuming, draining valuable resources.

Even after identifying a vulnerability, implementing a patch presents its own challenges limited maintenance windows and the need for uninterrupted operations strain IT and OT teams often leading organizations to prioritize availability over security leading vulnerabilities remaining unresolved for over 5 years on average. (1)

Darktrace’s New Innovation

Darktrace is an industry leader in cybersecurity with 10+ years of experience securing OT environments where we take a fundamentally different approach using Self-Learning AI to enhance threat detection and response.

Continuing to combat the expanding threat landscape, Darktrace is excited to announce new capabilities that enable a contextualized and proactive approach to managing cyber risk at industrial organizations.

Today we launch an innovation to our OT Cybersecurity solution, Darktrace/OT, that will add a layer of proactivity, enabling a comprehensive approach to risk management. This industry leading innovation for Darktrace/OT moves beyond CVE scores to redefine vulnerability management for critical infrastructure, tackling the full breadth of risks not limited by traditional controls.  

Darktrace/OT is the only OT security solution with comprehensive Risk Management which includes:

  • Contextualized risk analysis unique to your organization
  • The most realistic evaluation and prioritization of OT risk
  • Effectively mitigate risk across your OT infrastructure, with and without patching.
  • The only OT security solution that evaluates your defenses against Advanced Persistent Threat (APT) Groups.

The most comprehensive prevention, detection, and response solution purpose built for Critical Infrastructures

Darktrace’s Self-Learning AI technology is a cutting-edge innovation that implements real time prevention, detection, response, and recovery for operational technologies and enables a fundamental shift from the traditional approach to cyber defense by learning a ‘pattern of life’ for every network, device, and user.  

Rather than relying on knowledge of past attacks, AI technology learns what is ‘normal’ for its environment, discovering previously unknown threats by detecting subtle shifts in behavior. Through identifying these unexpected anomalies, security teams can investigate novel attacks, discover blind spots, have live time visibility across all their physical and digital assets, and reduce time to detect, respond to, and triage security events.  

  • Achieve greater visibility of OT and IT devices across all levels of the Purdue Model.
  • The industry's only OT security to scale threat detection and response, with a 92% time saving from triage to recovery.  
  • The only OT focused security solution to provide bespoke Risk Management.

To learn more about how Darktrace/OT approaches unique use cases for industrial organizations visit the Darktrace/OT Webpage or join us LIVE at a city near you.

Read more below to discover how new innovations to Darktrace/OT are bringing a new, contextualized approach to Risk Management for Industrial organizations.

For more information on the entire Darktrace/OT Solution read our solution brief here.

Darktrace/OT and New Risk Management

Risk Identification

Leveraging the visibility of Darktrace/OT which identifies individual systems throughout the Purdue Model and the relationship between them, Darktrace/OT identifies high-risk CVEs and presents potential attack routes that go beyond techniques requiring a known exploit, such as misuse of legitimate services. Each attack path will have a mathematical evaluation of difficulty and impact from initial access to the high value objectives.  

Together this gives comprehensive coverage over your real and potential risks from both an attacker and known vulnerability perspectives. OT attack paths as seen here even leverage insights between the industrial and corporate communications to reveal ways threat actors may take advantage of IT-OT convergence. This revelation of imperceptible risks fills gaps in traditional risk analysis like remote access and insider threats.

Figure 1: Darktrace/OT visualizing the most critical attack paths at an organization
Figure 1: Darktrace/OT visualizing the most critical attack paths at an organization
Figure 2: A specific Attack Path identified by Darktrace/OT

Risk Prioritization

Darktrace/OT prioritizes remediations and mitigations based on difficulty and damage to your unique organization, using the established Attack Paths.

We ascertain the priorities that apply to your organization beyond pure theoretical damage answering questions like:

  • How difficult is a particular vulnerability to exploit considering the steps an attacker would require to reach it?
  • And, how significant would the impact be if it was exploited within this particular network?

This expanded approach to risk prioritization has a much more comprehensive evaluation of your organization's unique risk than has ever been possible before. Traditional approaches of ranking only known vulnerabilities with isolated scores using CVSS and exploitability metrics, often leaves gaps in IT-OT risks and is blind to legitimate service exploitation.

Figure 3: Darktrace/OT leverages its contextual understand of the organization’s network to prioritize remediation that will have the positive impact on the risk score

Darktrace provides mitigation strategies associated with each identified risk and the relevant impact it has on your overall risk posture, across all MITRE ATT&CK techniques.

What sets Darktrace apart is our ability to contextualize these mitigations within the broader business. When patching vulnerabilities directly isn’t possible, Darktrace identifies alternative actions that harden attack paths leading to critical assets. Hardening the surrounding attack path increases the difficulty and therefore reduces the likelihood and impact of a breach.

That means unpatched vulnerabilities and vulnerable devices aren’t left unprotected. This also has an added bonus, those hardening techniques work for all devices in that network segment, so apply one change, secure many.

Figure 4: Darktrace prioritizes mitigation reducing accessibility of vulnerability and the overall risk score when patches aren’t available

Communicate Board Level Risk with APT Threat Mapping

Darktrace/OT bridges theory and practice as the only security solution that maps MITRE techniques, frequently used by APT Groups, onto AI-assessed critical Attack Paths. This unique solution provides unparalleled insights including sector and location intelligence, possible operating platforms, common techniques, exploited CVEs, and the number of potential devices affected in your environment, supporting holistic risk assessment and proactive defense measures.

Ultimately, this becomes a power dashboard to communicate board level risk, using both metric based evidence and industry standard threat mapping.

Conclusion

Darktrace/OT is part of the Darktrace ActiveAI Security Platform a native, holistic, AI-driven platform built on over ten years of AI research. It helps security teams shift to more a productive mode, finding the known and the unknown attacks and transforming the SOC with the various Darktrace products to drive efficiency gains. It does this across the whole incident lifecycle to lower risk, reduce time spent on active incidents, and drive return on investment.

Discover more about Darktrace's ever-strengthening platform with the upcoming changes coming to our Darktrace/Email product and other launch day blogs.

Join Darktrace LIVE half-day event to understand the reality versus the hype surrounding AI and how to achieve cyber resilience.

Learn about the intersection of cyber and AI by downloading the State of AI Cyber Security 2024 report to discover global findings that may surprise you, insights from security leaders, and recommendations for addressing today’s top challenges that you may face, too.  

References

1. https://research-information.bris.ac.uk/ws/portalfiles/portal/313646831/Catch_Me_if_You_Can.pdf

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About the author
Mitchell Bezzina
VP, Product and Solutions Marketing
Our ai. Your data.

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