What better way to launch the new Darktrace brand – with its bold logo and design – than in the McLaren Racing commandcenter as the F1 team prepared for the first practice run of the British Grand Prix?  

Yes, it’s the biggest and  fastest race of the year in the UK on the Silverstone track where legends have been made and legacies created. And that tradition continued as Darktrace partnered with McLaren to introduce the new Darktrace brand to the world. 

On hand to mark the occasion were Darktrace leaders Nick Trim, COO; Nicole Eagan, Chief Strategy & AI Officer; and Carolyn Esser, Chief of Corporate Affairs. McLaren CEO Zak Brown and his brandand partnership team joined them to do the honors.  

La ceremonia tuvo lugar en Pit Row, con el sonido de los motores de F1 de fondo mientras los coches daban vueltas al circuito. Zak Brown celebró los tres años de asociación de McLaren con Darktrace, destacando la importancia de las innovaciones de Darktrace para el trabajo y el éxito continuos de su equipo. Nick Trim dirigió los comentarios de Darktrace con Nicole Eagan, quien señaló que esta nueva marca también marca el inicio de la próxima era de la innovación en Darktrace.  

Securing critical data supporting the racing team, drivers and R&D on cars actually adds to McLaren’s competitiveness on the track. And Nicole Eagan added, “Cyber-attacks don’t stop when the race starts. We’re glad to have our technology defending you on race day and every other day of the year, because we know how important technology and data are to McLaren.”

And with that, leaders pulled back the covering to unveil the new Darktrace logo on the rear wing of the McLaren F1 racing car during final preparations for the Silverstone race.

Now that’s a logo launch!